YiCha 逸茶 - "Tranquil Escape"
Branding | Logo Design | Package Design | 3D Modeling
2023 | OCAD University | Professor Stuart Werle
Tools: Ps, Ai, Id, Pacdora
Yi Cha - "Tranquil Escape" Tea Packaging Project
This conceptual branding project is one that I built from scratch, inspired by the calm and mindfulness of traditional Chinese tea culture, which I hold close to my heart. It’s the culture I was born into, deeply rooted in my upbringing, and one that I feel deserves more recognition. The idea was to bring that serenity to the Canadian market. From the logo to the packaging, I figured out the whole brand identity, making sure everything—from the colours to the tone—felt modern yet rooted in tradition.
The goal? Packaging that’s not just beautiful, but also tells a story of tranquility, health, and premium quality.
3D Models
Dielines
Concept | Research
Design Process
