coco huo (霍)

UX | Creative Strategist | Branding Specialist

I’m Coco (Jingtong) Huo, a designer based in Toronto, originally from Guangzhou, China. I moved to Canada at the age of 13, and this cultural shift has greatly influenced my approach to design. Currently, I’m completing my BDes in Advertising at OCAD University, specializing in advertising branding, and digital media.

My works span across different sectors, from leading the creative direction for campaigns like "The Social Swatch" with Penguin Books, which reimagined how classic books resonate with Gen Z audiences, to designing sustainable packaging solutions for YiCha, a modern tea brand rooted in tradition. These experiences have taught me to craft designs that not only capture attention but also communicate clear, compelling brand stories.

“I believe design should be more than aesthetically pleasing—it should evoke emotions, tell a story, and connect with people in a meaningful way.”