Longo's Pizzelle
Branding | Re-Pacakge | 3D Modeling
2023 | OCAD University | Professor Stuart Werle
In collaboration with Joysie Wu
Tools: Ps, Ai, Id, Pacdora
Longo's Pizzelle - Package Redesign Project
This project focused on reimagining Longo’s Vanilla Pizzelle packaging to align with modern consumer demands for sustainability and visual appeal.
We transformed Longo’s Vanilla Pizzelle packaging from bulky plastic to sleek, eco-friendly paper, enhancing sustainability and shelf appeal. Using bold food photography and intuitive color coding, we crafted a fresh, premium look that draws in customers while reducing environmental impact.
Visual identity system of Longo’s designed by Christian Hanson Strategic Direction & Design Firm.
3D Models
Dielines
Concept | Research
Design Process
